18.6 Additional Resources

• Bayesian ANOVA models: BANOVAL package allows floodlight analysis.
• Structural Equation Modeling: cSEM package includes doFloodlightAnalysis.

For more details, refer to (Spiller et al. 2013).

References

Spiller, Stephen A, Gavan J Fitzsimons, John G Lynch Jr, and Gary H McClelland. 2013. “Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.” Journal of Marketing Research 50 (2): 277–88.