Preface

This book is an effort to simplify and demystify the complex process of data analysis, making it accessible to a wide audience. While I do not claim to be a professional statistician, econometrician, or data scientist, I firmly believe in the value of learning through teaching and practical application. Writing this book has been as much a learning journey for me as I hope it will be for you.

The intended audience includes those with little to no experience in statistics, econometrics, or data science, as well as individuals with a budding interest in these fields who are eager to deepen their knowledge. While my primary domain of interest is marketing, the principles and methods discussed in this book are universally applicable to any discipline that employs scientific methods or data analysis.

I hope this book provides a valuable starting point for aspiring statisticians, econometricians, and data scientists, empowering you to navigate the fascinating world of causal inference and data analysis with confidence.

How to cite these books

0.0.1 Volume 1: Foundations of Data Analysis

1. APA (7th edition)

Nguyen, M. (2025). Foundations of data analysis (Vol. 1). Springer Cham. https://doi.org/10.1007/978-3-032-01858-8

2. MLA (8th edition)

Nguyen, Mike. Foundations of Data Analysis. Vol. 1, Springer Cham, 2025. DOI: 10.1007/978-3-032-01858-8.

3. Chicago (17th edition)

Nguyen, Mike. 2025. Foundations of Data Analysis. Vol. 1. Cham: Springer. https://doi.org/10.1007/978-3-032-01858-8.

4. Harvard

Nguyen, M. (2025) Foundations of Data Analysis. Vol. 1. Springer Cham. Available at: https://doi.org/10.1007/978-3-032-01858-8

@book{Nguyen2025Vol1,
  author    = {Nguyen, Mike},
  title     = {Foundations of Data Analysis},
  volume    = {1},
  year      = {2025},
  publisher = {Springer Cham},
  doi       = {10.1007/978-3-032-01858-8},
  url       = {https://doi.org/10.1007/978-3-032-01858-8}
}

0.0.2 Volume 2: Regression Techniques for Data Analysis

1. APA (7th edition)

Nguyen, M. (2025). Regression techniques for data analysis (Vol. 2). Springer Cham. https://link.springer.com/book/9783032018342

2. MLA (8th edition)

Nguyen, Mike. Regression Techniques for Data Analysis. Vol. 2, Springer Cham, 2025. https://link.springer.com/book/9783032018342.

3. Chicago (17th edition)

Nguyen, Mike. 2025. Regression Techniques for Data Analysis. Vol. 2. Cham: Springer. https://link.springer.com/book/9783032018342.

4. Harvard

Nguyen, M. (2025) Regression Techniques for Data Analysis. Vol. 2. Springer Cham. Available at: https://link.springer.com/book/9783032018342

@book{Nguyen2025Vol2,
  author    = {Nguyen, Mike},
  title     = {Regression Techniques for Data Analysis},
  volume    = {2},
  year      = {2025},
  publisher = {Springer Cham},
  isbn      = {978-3-032-01834-2},
  url       = {https://link.springer.com/book/9783032018342}
}

0.0.3 Volume 3: Advanced Modeling and Data Challenges

1. APA (7th edition)

Nguyen, M. (2025). Advanced modeling and data challenges (Vol. 3). Springer Cham. https://link.springer.com/book/9783032017185

2. MLA (8th edition)

Nguyen, Mike. Advanced Modeling and Data Challenges. Vol. 3, Springer Cham, 2025. https://link.springer.com/book/9783032017185.

3. Chicago (17th edition)

Nguyen, Mike. 2025. Advanced Modeling and Data Challenges. Vol. 3. Cham: Springer. https://link.springer.com/book/9783032017185.

4. Harvard

Nguyen, M. (2025) Advanced Modeling and Data Challenges. Vol. 3. Springer Cham. Available at: https://link.springer.com/book/9783032017185

@book{Nguyen2025Vol3,
  author    = {Nguyen, Mike},
  title     = {Advanced Modeling and Data Challenges},
  volume    = {3},
  year      = {2025},
  publisher = {Springer Cham},
  isbn      = {978-3-032-01718-5},
  url       = {https://link.springer.com/book/9783032017185}
}

0.0.4 Volume 4: Experimental Design

1. APA (7th edition)

Nguyen, M. (2025). Experimental design (Vol. 4). Springer Cham. https://link.springer.com/book/9783032018380

2. MLA (8th edition)

Nguyen, Mike. Experimental Design. Vol. 4, Springer Cham, 2025. https://link.springer.com/book/9783032018380.

3. Chicago (17th edition)

Nguyen, Mike. 2025. Experimental Design. Vol. 4. Cham: Springer. https://link.springer.com/book/9783032018380.

4. Harvard

Nguyen, M. (2025) Experimental Design. Vol. 4. Springer Cham. Available at: https://link.springer.com/book/9783032018380

@book{Nguyen2025Vol4,
  author    = {Nguyen, Mike},
  title     = {Experimental Design},
  volume    = {4},
  year      = {2025},
  publisher = {Springer Cham},
  isbn      = {978-3-032-01838-0},
  url       = {https://link.springer.com/book/9783032018380}
}

1 Introduction