Chapter 18 Data

There are multiple ways to categorize data. For example,

  • Qualitative vs. Quantitative:
Qualitative Quantitative
in-depth interviews, documents, focus groups, case study, ethnography. open-ended questions. observations in words experiments, observation in words, survey with closed-end questions, structured interviews
language, descriptive quantities, numbers
Text-based Numbers-based
Subjective Objectivity