33.9 Biases in Event Studies

Event studies are subject to several biases that can affect the estimation of abnormal returns, the validity of test statistics, and the interpretation of results. This section discusses key biases and recommended corrections.


33.9.1 Timing Bias: Different Market Closing Times

Campbell et al. (1998) highlight that differences in market closing times across exchanges can obscure abnormal return calculations, especially for firms traded in multiple time zones.

Solution:

  • Use synchronized market closing prices where possible.
  • Adjust event windows based on the firm’s primary trading exchange.

33.9.2 Upward Bias in Cumulative Abnormal Returns

  • The aggregation of CARs can introduce an upward bias due to the use of transaction prices (i.e., bid and ask prices).
  • Issue: Prices can jump due to liquidity constraints, leading to artificially inflated CARs.

Solution:

  • Use volume-weighted average prices (VWAP) instead of raw transaction prices.
  • Apply robust standard errors to mitigate bias.

33.9.3 Cross-Sectional Dependence Bias

Cross-sectional dependence in returns biases the standard deviation estimates downward, leading to inflated test statistics when multiple firms experience the event on the same date.

  • (MacKinlay 1997): This bias is particularly problematic when firms in the same industry or market share event dates.
  • (Wiles, Morgan, and Rego 2012): Events in concentrated industries amplify cross-sectional dependence, further inflating test statistics.

Solution:

# Load required libraries
library(sandwich)  # For robust standard errors
library(lmtest)    # For hypothesis testing

# Simulated dataset
set.seed(123)
df_returns <- data.frame(
    event_id = rep(1:100, each = 10),
    firm_id = rep(1:10, times = 100),
    abnormal_return = rnorm(1000, mean = 0.02, sd = 0.05)
)

# Cross-sectional dependence adjustment using clustered standard errors
model <- lm(abnormal_return ~ 1, data = df_returns)
coeftest(model, vcov = vcovCL(model, cluster = ~event_id))
#> 
#> t test of coefficients:
#> 
#>              Estimate Std. Error t value  Pr(>|t|)    
#> (Intercept) 0.0208064  0.0014914  13.951 < 2.2e-16 ***
#> ---
#> Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1

33.9.4 Sample Selection Bias

Event studies often suffer from self-selection bias, where firms self-select into treatment (the event) based on private information. This is similar to omitted variable bias, where the omitted variable is the private information that led the firm to take the action.

33.9.5 Corrections for Sample Selection Bias

  1. Heckman Two-Stage Model (Acharya 1993)

    • Problem: Hard to find a strong instrument that meets the exclusion restriction.

    • Solution: Estimate the Mills ratio (λ) to account for private information in firm decisions.

  2. Counterfactual Observations

-   **Propensity Score Matching**: Matches firms experiencing an event with similar firms that did not.

-    **Switching Regression**: Compares outcomes across two groups while accounting for unobserved heterogeneity.

  1. Heckman Selection Model

A Heckman selection model can be used when private information influences both event participation and abnormal returns.

Examples: Y. Chen, Ganesan, and Liu (2009); Wiles, Morgan, and Rego (2012); Fang, Lee, and Yang (2015)

Steps:

  1. First Stage (Selection Equation): Model the firm’s probability of experiencing the event using a Probit regression.

  2. Second Stage (Outcome Equation): Model abnormal returns, controlling for the estimated Mills ratio (λ).

# Load required libraries
library(sampleSelection)

# Simulated dataset for Heckman model
set.seed(123)
df_heckman <- data.frame(
    firm_id = 1:500,
    event = rbinom(500, 1, 0.3),  # Event occurrence (selection)
    firm_size = runif(500, 1, 10), # Firm characteristic
    abnormal_return = rnorm(500, mean = 0.02, sd = 0.05)
)

# Introduce selection bias by correlating firm_size with event occurrence
df_heckman$event[df_heckman$firm_size > 7] <- 1

# Heckman Selection Model
heckman_model <- selection(
    selection = event ~ firm_size,  # Selection equation
    outcome = abnormal_return ~ firm_size,  # Outcome equation
    data = df_heckman
)

# Summary of Heckman model
summary(heckman_model)
#> --------------------------------------------
#> Tobit 2 model (sample selection model)
#> Maximum Likelihood estimation
#> Newton-Raphson maximisation, 6 iterations
#> Return code 8: successive function values within relative tolerance limit (reltol)
#> Log-Likelihood: 165.4579 
#> 500 observations (239 censored and 261 observed)
#> 6 free parameters (df = 494)
#> Probit selection equation:
#>             Estimate Std. Error t value Pr(>|t|)    
#> (Intercept) -1.75936    0.15793  -11.14   <2e-16 ***
#> firm_size    0.33933    0.02776   12.22   <2e-16 ***
#> Outcome equation:
#>             Estimate Std. Error t value Pr(>|t|)
#> (Intercept) 0.006025   0.040359   0.149    0.881
#> firm_size   0.001311   0.004205   0.312    0.755
#>    Error terms:
#>       Estimate Std. Error t value Pr(>|t|)    
#> sigma 0.049048   0.002836  17.297   <2e-16 ***
#> rho   0.188195   0.421944   0.446    0.656    
#> ---
#> Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
#> --------------------------------------------

Interpretation

  • If the Mills ratio (λ) is significant, it indicates that private information affects CARs.

  • Weak instruments can lead to multicollinearity, making the second-stage estimates unreliable.

  1. Propensity Score Matching

PSM matches event firms with similar non-event firms, controlling for selection bias.

Examples of PSM in Finance and Marketing:

  • Finance: Masulis and Nahata (2011).

  • Marketing: Cao and Sorescu (2013).

# Load required libraries
library(MatchIt)

# Simulated dataset
set.seed(123)
df_psm <- data.frame(
    firm_id = 1:1000,
    event = rbinom(1000, 1, 0.5),  # 50% of firms experience an event
    firm_size = runif(1000, 1, 10),
    market_cap = runif(1000, 100, 10000)
)

# Propensity score matching (PSM)
match_model <- matchit(event ~ firm_size + market_cap, data = df_psm, method = "nearest")

# Summary of matched sample
summary(match_model)
#> 
#> Call:
#> matchit(formula = event ~ firm_size + market_cap, data = df_psm, 
#>     method = "nearest")
#> 
#> Summary of Balance for All Data:
#>            Means Treated Means Control Std. Mean Diff. Var. Ratio eCDF Mean
#> distance          0.4987        0.4875          0.2093     1.0656    0.0602
#> firm_size         5.2627        5.6998         -0.1683     1.0530    0.0494
#> market_cap     5208.5283     4868.5828          0.1163     1.0483    0.0359
#>            eCDF Max
#> distance     0.1152
#> firm_size    0.0902
#> market_cap   0.0713
#> 
#> Summary of Balance for Matched Data:
#>            Means Treated Means Control Std. Mean Diff. Var. Ratio eCDF Mean
#> distance          0.4987        0.4898          0.1668     1.1170    0.0489
#> firm_size         5.2627        5.6182         -0.1369     1.0693    0.0404
#> market_cap     5208.5283     4949.8521          0.0885     1.0594    0.0283
#>            eCDF Max Std. Pair Dist.
#> distance     0.1034          0.1673
#> firm_size    0.0872          0.6549
#> market_cap   0.0649          0.9168
#> 
#> Sample Sizes:
#>           Control Treated
#> All           507     493
#> Matched       493     493
#> Unmatched      14       0
#> Discarded       0       0

# Extract matched data
matched_data <- match.data(match_model)

Advantages of PSM

  • Controls for observable differences between event and non-event firms.

  • Reduces selection bias while maintaining a valid control group.

  1. Switching Regression

A Switching Regression Model accounts for selection on unobservables using instrumental variables.

  • Example: Cao and Sorescu (2013) applied switching regression to compare two outcomes while correcting for selection bias.

References

Acharya, Sankarshan. 1993. “Value of Latent Information: Alternative Event Study Methods.” The Journal of Finance 48 (1): 363–85.
Brown, Stephen J, and Jerold B Warner. 1980. “Measuring Security Price Performance.” Journal of Financial Economics 8 (3): 205–58.
Campbell, John Y, Andrew W Lo, A Craig MacKinlay, and Robert F Whitelaw. 1998. “The Econometrics of Financial Markets.” Macroeconomic Dynamics 2 (4): 559–62.
Cao, Zixia, and Alina Sorescu. 2013. “Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products.” Marketing Science 32 (6): 939–59.
Chen, Yubo, Shankar Ganesan, and Yong Liu. 2009. “Does a Firm’s Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises.” Journal of Marketing 73 (6): 214–26.
Fang, Eric, Jongkuk Lee, and Zhi Yang. 2015. “The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners.” Journal of Marketing 79 (1): 64–82.
Jaffe, Jeffrey F. 1974. “Special Information and Insider Trading.” The Journal of Business 47 (3): 410–28.
MacKinlay, A Craig. 1997. “Event Studies in Economics and Finance.” Journal of Economic Literature 35 (1): 13–39.
Masulis, Ronald W, and Rajarishi Nahata. 2011. “Venture Capital Conflicts of Interest: Evidence from Acquisitions of Venture-Backed Firms.” Journal of Financial and Quantitative Analysis 46 (2): 395–430.
Wiles, Michael A, Neil A Morgan, and Lopo L Rego. 2012. “The Effect of Brand Acquisition and Disposal on Stock Returns.” Journal of Marketing 76 (1): 38–58.