29.4 Biases

  • Different closing time obscure estimation of the abnormal returns, check (Campbell et al. 1998)

  • Upward bias in aggregating CAR + transaction prices (bid and ask)

  • Cross-sectional dependence in the returns bias the standard deviation estimates downward, which inflates the test statistics when events share common dates (MacKinlay 1997). Hence, (Jaffe 1974) Calendar-time Portfolio Abnormal Returns (CTARs) should be used to correct for this bias.

  • (Wiles, Morgan, and Rego 2012): For events confined to relatively few industries, cross-sectional dependence in the returns can bias the SD estimate downward, inflating the associated test statistics” (p. 47). To control for potential cross-sectional correlation in the abnormal returns, you can use time-series standard deviation test statistic (S. J. Brown and Warner 1980)

  • Sample selection bias (self-selection of firms into the event treatment) similar to omitted variable bias where the omitted variable is the private info that leads a firm to take the action.

References

Acharya, Sankarshan. 1993. “Value of Latent Information: Alternative Event Study Methods.” The Journal of Finance 48 (1): 363–85.
Borah, Abhishek, and Gerard J Tellis. 2014. “Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations.” Marketing Science 33 (1): 114–33.
Brown, Stephen J, and Jerold B Warner. 1980. “Measuring Security Price Performance.” Journal of Financial Economics 8 (3): 205–58.
Campbell, John Y, Andrew W Lo, A Craig MacKinlay, and Robert F Whitelaw. 1998. “The Econometrics of Financial Markets.” Macroeconomic Dynamics 2 (4): 559–62.
Cao, Zixia, and Alina Sorescu. 2013. “Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products.” Marketing Science 32 (6): 939–59.
Chen, Yubo, Shankar Ganesan, and Yong Liu. 2009. “Does a Firm’s Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises.” Journal of Marketing 73 (6): 214–26.
Doan, Trang, and Mai Iskandar-Datta. 2021. “Does Gender in the c-Suite Really Matter?” Journal of Accounting, Auditing & Finance 36 (1): 81–107.
Fang, Eric, Jongkuk Lee, and Zhi Yang. 2015. “The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners.” Journal of Marketing 79 (1): 64–82.
Jaffe, Jeffrey F. 1974. “Special Information and Insider Trading.” The Journal of Business 47 (3): 410–28.
MacKinlay, A Craig. 1997. “Event Studies in Economics and Finance.” Journal of Economic Literature 35 (1): 13–39.
Masulis, Ronald W, and Rajarishi Nahata. 2011. “Venture Capital Conflicts of Interest: Evidence from Acquisitions of Venture-Backed Firms.” Journal of Financial and Quantitative Analysis 46 (2): 395–430.
Warren, Nooshin L, and Alina Sorescu. 2017. “When 1+ 1> 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News.” Journal of Marketing 81 (2): 64–82.
Wiles, Michael A, Neil A Morgan, and Lopo L Rego. 2012. “The Effect of Brand Acquisition and Disposal on Stock Returns.” Journal of Marketing 76 (1): 38–58.