24.1 Top Seminal Papers
(Allenby, Leone, and Jen 1999) This paper uses a structural model to understand and predict consumer purchase timing in direct marketing scenarios.
(Misra and Nair 2011): This work models the dynamics of sales force compensation, motivation, and performance, providing valuable insights into sales team management.
(Montgomery and Rossi 1999): This paper focuses on using structural models to estimate price elasticities, offering insights into pricing strategies.
(Oliver J. Rutz, Trusov, and Bucklin 2011): This paper uses structural modeling to understand the indirect effects of paid search advertising, with implications for online marketing strategies.
(Netzer, Lattin, and Srinivasan 2008): This paper presents a structural model for understanding the dynamic nature of customer relationships over time.
(Goh, Heng, and Lin 2013): This paper models the co-evolution of user behavior in social media, enabling a better understanding of social media trends.
(Gowrisankaran and Rysman 2012): This work models how consumers’ preferences evolve over time, with applications to durable goods markets.
(Kadiyali, Sudhir, and Rao 2001): This work presents methods for using structural modeling to understand competitive behavior in markets.
(Heiss 2002): This paper shows how to use nested logit models, a type of structural model, to analyze consumer choice behavior.
(Elberg et al. 2019): This paper investigates the dynamic effects of price promotions using a structural model.
(Tülin Erdem, Keane, and Sun 2008): This paper uses a structural model to understand how advertising influences consumer price sensitivity in experience goods markets.
(Minkyung Kim, Sudhir, and Uetake 2022): This work models how a multitasking salesforce operates, providing insights into salesforce compensation and customer relationship management.
(Hitsch 2006): This paper models how firms should optimally launch and exit products under demand uncertainty.
(Dubé et al. 2002): This paper provides insights into how discrete choice models, a type of structural model, can be applied in a variety of marketing contexts.
(Kadiyali, Sudhir, and Rao 2001) This work presents methods for using structural modeling to understand competitive behavior in markets.
(W. Kamakura et al. 2005): This work presents a choice model for understanding customer relationship management strategies.
(Gupta et al. 2006): This paper uses a structural model to understand and predict customer lifetime value, with implications for customer relationship management.