21.7 Technology and Marketing Structure and Economics of Compatibility and Standards

Amaldoss and Jain (2005)

Balachander and Stock (2009)

Sajeesh, Hada, and Raju (2020)

References

Amaldoss, Wilfred, and Sanjay Jain. 2005. “Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects.” Journal of Marketing Research 42 (1): 30–42. https://doi.org/10.1509/jmkr.42.1.30.56883.

Balachander, Subramanian, and Axel Stock. 2009. “Limited Edition Products: When and When Not to Offer Them.” Marketing Science 28 (2): 336–55. https://doi.org/10.1287/mksc.1080.0401.

Sajeesh, S., Mahima Hada, and Jagmohan S. Raju. 2020. “The Effect of Consumer Heterogeneity on Firm Profits in Conspicuous Goods Markets.” International Journal of Research in Marketing 37 (2): 258–80. https://doi.org/10.1016/j.ijresmar.2019.08.003.