24.2 To get started in this area

24.2.1 Books

  • (Greene 2003): This book covers a range of econometric methods, including many that are relevant for structural modeling. It’s a classic text in the field of econometrics.

  • (Cameron and Trivedi 2005): This book goes in-depth into econometric methods used in micro-level data analysis – these are very important for structural modeling in marketing.

  • (Hensher, Rose, and Greene 2005) A lot of structural modeling in marketing has to do with modeling consumer choice, and this book gives a thorough overview of different choice modeling techniques.

  • (Diamantopoulos, Fritz, and Hildebrandt 2013): It provides insights into modern applications of quantitative models in marketing

  • Abbring and Heckman (2007)

References

Abbring, Jaap H, and James J Heckman. 2007. “Econometric Evaluation of Social Programs, Part III: Distributional Treatment Effects, Dynamic Treatment Effects, Dynamic Discrete Choice, and General Equilibrium Policy Evaluation.” Handbook of Econometrics 6: 5145–5303.
Cameron, A Colin, and Pravin K Trivedi. 2005. Microeconometrics: Methods and Applications. Cambridge university press.
Diamantopoulos, Adamantios, Wolfgang Fritz, and Lutz Hildebrandt. 2013. Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Springer.
Greene, William H. 2003. Econometric Analysis. Pearson Education India.
Hensher, David A, John M Rose, and William H Greene. 2005. Applied Choice Analysis: A Primer. Cambridge university press.