21.16 Market Entry Decisions and Diffusion

Peter N. Golder and Tellis (1993)

Peter N. Golder and Tellis (2004)

Boulding and Christen (2003)

Van den Bulte and Joshi (2007)

References

Boulding, William, and Markus Christen. 2003. “Sustainable Pioneering Advantage? Profit Implications of Market Entry Order.” Marketing Science 22 (3): 371–92. https://doi.org/10.1287/mksc.22.3.371.17736.

Golder, Peter N., and Gerard J. Tellis. 1993. “Pioneer Advantage: Marketing Logic or Marketing Legend?” Journal of Marketing Research 30 (2): 158. https://doi.org/10.2307/3172825.

———. 2004. “Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle.” Marketing Science 23 (2): 207–18. https://doi.org/10.1287/mksc.1040.0057.

Van den Bulte, Christophe, and Yogesh V. Joshi. 2007. “New Product Diffusion with Influentials and Imitators.” Marketing Science 26 (3): 400–421. https://doi.org/10.1287/mksc.1060.0224.