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Marketing Research

Table of contents

  • Preface
  • 1 Introduction
  • CONSTRUCTS
  • 2 Construct vs. Variable
  • 3 Satisfaction
  • 4 Innovation
  • 5 Market Entry
  • 6 WOM / Virality
  • 7 Sarcasm
  • SUBSTANCE
  • 8 Branding
  • 9 Virtual Environment
  • 10 Advertising
  • 11 Communication
  • 12 Sales
  • 13 Customer Lifetime Value (CLV)
  • 14 Celebrity Endorsement
  • 15 Nudges
  • 16 Marketing-Finance Interface
  • 17 Privacy
  • METHODOLOGY
  • 18 Metrics
  • 19 Data
  • 20 Modeling in Marketing
  • 21 Analytical Models
  • 22 Empirical Models
  • 23 Model Building
  • 24 Structural Models
  • 25 Qualitative Research
  • 26 Measurement Scales
  • 27 Preference Measurement
  • 28 Image Processing
  • 29 Surveys
  • 30 Experiment
  • OTHERS
  • 31 Report
  • 32 Review Process
  • 33 Scientific Writing
  • 34 CB Seminar
  • 35 Marketing Mix Models
  • 36 Strategic Dynamic Models
  • 37 WashU Analytical Model
  • 38 Marketing Strategy
  • 39 Others
  • CASE STUDIES
  • 40 Case Studies in Branding
  • 41 Case Studies in Advertising
  • References

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7 Sarcasm

  • AI-based Learning Techniques for Sarcasm Detection of Social Media Tweets

  • Interpretable Multi-Head Self-Attention Architecture for Sarcasm Detection in Social Media

6 WOM / Virality
8 Branding

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  • 7 Sarcasm
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"Marketing Research" was written by Mike Nguyen. It was last built on 2023-10-15.

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