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Marketing Research

Table of contents

  • Preface
  • 1 Introduction
  • CONSTRUCTS
  • 2 Construct vs. Variable
  • 3 Satisfaction
  • 4 Innovation
  • 5 WOM / Virality
  • 6 Sarcasm
  • SUBSTANCE
  • 7 Branding
  • 8 Virtual Environment
  • 9 Advertising
  • 10 Communication
  • 11 Sales
  • 12 Customer Lifetime Value (CLV)
  • 13 Celebrity Endorsement
  • 14 Nudges
  • 15 Finance-Marketing Interface
  • METHODOLOGY
  • 16 Metrics
  • 17 Data
  • 18 Modeling in Marketing
  • 19 Analytical Models
  • 20 Empirical Models
  • 21 Model Building
  • 22 Qualitative Research
  • 23 Measurement Scales
  • 24 Preference Measurement
  • 25 Image Processing
  • 26 Surveys
  • 27 Experiment
  • OTHERS
  • 28 Report
  • 29 Review Process
  • 30 Scientific Writing
  • 31 CB Seminar
  • 32 Marketing Mix Models
  • 33 Strategic Dynamic Models
  • 34 WashU Analytical Model
  • 35 Others
  • References

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6 Sarcasm

  • AI-based Learning Techniques for Sarcasm Detection of Social Media Tweets

  • Interpretable Multi-Head Self-Attention Architecture for Sarcasm Detection in Social Media

5 WOM / Virality
7 Branding

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  • 6 Sarcasm
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"Marketing Research" was written by Mike Nguyen. It was last built on 2022-05-06.

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