16.2 Business Valuation

(McCarthy, Fader, and Hardie 2017) Valuing subscription-based business

• Use DISH network and Sirius XM Holdings data, the authors estimate the overall value of the firm (customer-based corporate valuation)

References

McCarthy, Daniel M., Peter S. Fader, and Bruce G. S. Hardie. 2017. “Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data.” Journal of Marketing 81 (1): 17–35. https://doi.org/10.1509/jm.15.0519.