37.3 Consumer Fairness

Also see (Diao, Harutyunyan, and Jiang 2019)

37.3.1 (Fu et al. 2021) Unfair machine learning algorithms

  • Compares the consequences of Equal treatment (ET) and equal opportunity (EO)

    • Regular and protected groups are better off if we change from ET to EO?

    • Optimal learning efforts under ET and EO?

    • Is the firm better off if ET to EO?

  • Strategic behavior of a firm: decide the amount of leaning effort. The firm invest for better ML algorithm to predict the outcomes.

Settings

Consumers

  • Good consumer (non-defaulters) and bad consumers (defaulters)

  • Consumers are in either regular or protected group

Firm

  • Risk-neutral, and want to select good consumers

  • Invest in ML by paying the learning costs to separate the good and bad consumers

  • Set approval thresholds for each group

  • A fairness constraint: either ET or EO

Main Results:

  • Firm less motivated to invest in learning under EO than under ET

  • Profit is lower under EO because it’s hard to separate the good and bad consumers in the protected group

  • EO makes everyone (regular + protected) worse off

    • Regular group has higher threshold under EO (than under ET)

    • Firm invests less on the algorithm under EO

Model

Firm

  • accepts or rejects an application

  • A consumer can either be good or bad

  • the profit/loss (\(\alpha, \beta\)) where it comes from good/bad consumer

  • firm exerts leaning efforts (s) for better separability between the two groups

Consumer

  • Either regular or protected (size = 1)

  • % of bad consumer in each group is \(d\)

  • Expected gains:

    • \(\alpha_p = \alpha(1 - d_p), \beta_p = \beta d_p\)

    • \(\alpha_r = \alpha(1 - d_r), \beta_r = \beta d_r\)

The bank uses ML and assigns scores to candidates to represent their goodness where \(\gamma_r, \gamma_p\) are learning efficiency

Summary

  • The optimal threshold and the profit depend on \(\beta_p\)

References

Diao, Wen, Mushegh Harutyunyan, and Baojun Jiang. 2019. “Consumer Fairness Concerns and Dynamic Pricing in a Channel.” SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3431085.
Fu, Runshan, Manmohan Aseri, ParamVir Singh, and Kannan Srinivasan. 2021. UnFair Machine Learning Algorithms.” Management Science, October. https://doi.org/10.1287/mnsc.2021.4065.