32.1 Review at JM

For data replication submission, read here

For detail, read here

JM articles should have:

  1. New knowledge

  2. Real-world marketing topics and problems (i.e., relevance to stakeholders)

  3. Validity (i.e., good approximation of the truth)

Expected quality review process:

  1. Fairness

  2. Reviewers should have reasonable knowledge

  3. No conflicts of interests

  4. Consistency

    1. Interesting and important
    2. Empirical rigor
    3. Conceptual rigor
    4. Relevance
    5. Constructive
    6. Risk-taking

  5. Not a vote-counting exercise (i.e., number of rejections from reviewers)

  6. Responsible

    1. Respect author’s original objective

    2. Explain fatal flaws

    3. Privacy

  7. Timely: reviewers (three weeks after the review invitation) and AEs (within two weeks)

  8. Roadmap

Format

  • 2 single-spaced pages

  • reviewers number their comments.

  • Suggested structure:

    • A short synopsis of the paper and its findings

    • Evaluate the contribution: Suggestions to improve contribution(if needed)

    • Identify major strengths, weaknesses, recommendations regarding

      • conceptual

      • empirical

    • Readability

    • Minor comments and suggestions