Chapter 10 Design Thinking and the Human Centered Design (HCD) approach in Project RISE

In this chapter about Design in Project RISE we present the role of HCD approaches in gaining understanding of the complexity of rituals, social dynamics and motivations of ASHAs and the communities they serve. We also discuss how HCD is used for developing solutions that enable ASHAs to deliver quality services. The chapter introduces Design Thinking and HCD as an approach in the public health space and its value for Project Rise. We also cover how HCD was integrated into the project process, as well as the key resulting opportunity areas, concepts, and tools it yielded.