8.3 Smartphone

Melumad and Pham (2020) found that consumers derive not only function benefits, but also emotional benefits from their smartphones. Under stress, consumers want their smartphones, because smartphones give users greater stress relief. Moreover, this pacifying effect is greater for one’s own smartphone than other’s smartphones.

References

Melumad, Shiri, and Michel Tuan Pham. 2020. “The Smartphone as a Pacifying Technology.” Edited by Darren W Dahl, Amna Kirmani, and Peter R Darke. Journal of Consumer Research 47 (2): 237–55. https://doi.org/10.1093/jcr/ucaa005.