16.8 Sales Growth

(Grewal, Chandrashekaran, and Citrin 2010; Nezami, Worm, and Palmatier 2018; V. R. Rao, Agarwal, and Dahlhoff 2004)

Percentage change in gross sales = sales growth

References

Grewal, Rajdeep, Murali Chandrashekaran, and Alka V. Citrin. 2010. “Customer Satisfaction Heterogeneity and Shareholder Value.” Journal of Marketing Research 47 (4): 612–26. https://doi.org/10.1509/jmkr.47.4.612.

Nezami, Mehdi, Stefan Worm, and Robert W. Palmatier. 2018. “Disentangling the Effect of Services on B2b Firm Value: Trade-Offs of Sales, Profits, and Earnings Volatility.” International Journal of Research in Marketing 35 (2): 205–23. https://doi.org/10.1016/j.ijresmar.2017.12.002.

Rao, Vithala R., Manoj K. Agarwal, and Denise Dahlhoff. 2004. “How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?” Journal of Marketing 68 (4): 126–41. https://doi.org/10.1509/jmkg.68.4.126.42735.