References
Wies, Simone, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, and Joost M. E. Pennings. 2019. “Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?” Journal of Marketing 83 (4): 58–80. https://doi.org/10.1177/0022242919841584.