10.8 Advertising Content

Sudhir, Roy, and Cherian (2016)

Tucker (2015)

Liaukonyte, Teixeira, and Wilbur (2015)

A. Rao and Wang (2015)

L. Xu et al. (2014)

T. Teixeira, Picard, and el Kaliouby (2014)

References

Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur. 2015. “Television Advertising and Online Shopping.” Marketing Science 34 (3): 311–30. https://doi.org/10.1287/mksc.2014.0899.

Rao, Anita, and Emily Yucai Wang. 2015. “Demand for ’Healthy’ Products: False Claims in Advertising.” SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2559980.

Sudhir, K., Subroto Roy, and Mathew Cherian. 2016. “Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.” Marketing Science 35 (6): 849–69. https://doi.org/10.1287/mksc.2016.0989.

Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. 2014. “Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study.” Marketing Science 33 (6): 809–27. https://doi.org/10.1287/mksc.2014.0854.

Tucker, Catherine E. 2015. “The Reach and Persuasiveness of Viral Video Ads.” Marketing Science 34 (2): 281–96. https://doi.org/10.1287/mksc.2014.0874.

Xu, Linli, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. 2014. “Price Advertising by Manufacturers and Dealers.” Management Science 60 (11): 2816–34. https://doi.org/10.1287/mnsc.2014.1969.