10.5 Estimation of Advertising Effects

Shapiro (2016)

Blake and Coey (2014)

Lewis and Rao (2015)

Lewis, Rao, and Reiley (2011)

References

Blake, Thomas, and Dominic Coey. 2014. “EC ’14: ACM Conference on Economics and Computation.” In. ACM. https://doi.org/10.1145/2600057.2602837.

Lewis, Randall A., and Justin M. Rao. 2015. “The Unfavorable Economics of Measuring the Returns to Advertising .” The Quarterly Journal of Economics 130 (4): 1941–73. https://doi.org/10.1093/qje/qjv023.

Lewis, Randall A., Justin M. Rao, and David H. Reiley. 2011. “The 20th International Conference.” In. ACM Press. https://doi.org/10.1145/1963405.1963431.

Shapiro, Bradley. 2016. “Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants.” SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2477877.