16.7 Firm Size

(Grewal, Chandrashekaran, and Citrin 2010; McAlister et al. 2016; Nezami, Worm, and Palmatier 2018) used log of total asset in million as firm size

$$\text{firm size} = \log (\text{total assets})$$

References

Grewal, Rajdeep, Murali Chandrashekaran, and Alka V. Citrin. 2010. “Customer Satisfaction Heterogeneity and Shareholder Value.” Journal of Marketing Research 47 (4): 612–26. https://doi.org/10.1509/jmkr.47.4.612.

McAlister, Leigh, Raji Srinivasan, Niket Jindal, and Albert A. Cannella. 2016. “Advertising Effectiveness: The Moderating Effect of Firm Strategy.” Journal of Marketing Research 53 (2): 207–24. https://doi.org/10.1509/jmr.13.0285.

Nezami, Mehdi, Stefan Worm, and Robert W. Palmatier. 2018. “Disentangling the Effect of Services on B2b Firm Value: Trade-Offs of Sales, Profits, and Earnings Volatility.” International Journal of Research in Marketing 35 (2): 205–23. https://doi.org/10.1016/j.ijresmar.2017.12.002.