16.10 Stock return

(Markovitch, Steckel, and Yeung 2005; Chakravarty and Grewal 2011, 2016) used dummy if stock returns exceed industry averaged stock returns

References

Chakravarty, Anindita, and Rajdeep Grewal. 2011. “The Stock Market in the Drivers Seat! Implications for r&d and Marketing.” Management Science 57 (9): 1594–1609. https://doi.org/10.1287/mnsc.1110.1317.

———. 2016. “Analyst Earning Forecasts and Advertising and r&d Budgets: Role of Agency Theoretic Monitoring and Bonding Costs.” Journal of Marketing Research 53 (4): 580–96. https://doi.org/10.1509/jmr.14.0204.

Markovitch, Dmitri G., Joel H. Steckel, and Bernard Yeung. 2005. “Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry.” Management Science 51 (10): 1467–80. https://doi.org/10.1287/mnsc.1050.0401.