33.2 Diffusion

33.2.1 Background

(Chandrasekaran and Tellis 2008)

(Bass 1969)

33.2.2 Discussion

(Sood, James, and Tellis 2009)

References

Bass, Frank M. 1969. “A New Product Growth for Model Consumer Durables.” Management Science 15 (5): 215–27. https://doi.org/10.1287/mnsc.15.5.215.

Chandrasekaran, Deepa, and Gerard J. Tellis. 2008. “Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?” Marketing Science 27 (5): 844–60. https://doi.org/10.1287/mksc.1070.0329.

Sood, Ashish, Gareth M. James, and Gerard J. Tellis. 2009. “Functional Regression: A New Model for Predicting Market Penetration of New Products.” Marketing Science 28 (1): 36–51. https://doi.org/10.1287/mksc.1080.0382.