# Chapter 4 Bayes’ Rule

The mechanism that underpins all of Bayesian statistical analysis is *Bayes’ rule*^{9}, which describes how to update uncertainty in light of new information, evidence, or data.

**Example 4.1 **
A recent survey of American adults asked:
“Based on what you have heard or read, which of the following two statements best describes
the scientific method?”

- 70% selected “The scientific method produces findings meant to be continually tested and updated over time”. (We’ll call this the “iterative” opinion.)
- 14% selected “The scientific method identifies unchanging core principles and truths”. (We’ll call this the “unchanging” opinion).
- 16% were not sure which of the two statements was best.

How does the response to this question change based on education level? Suppose education level is classified as: high school or less (HS), some college but no Bachelor’s degree (college), Bachelor’s degree (Bachelor’s), or postgraduate degree (postgraduate). The education breakdown is

- Among those who agree with “iterative”: 31.3% HS, 27.6% college, 22.9% Bachelor’s, and 18.2% postgraduate.
- Among those who agree with “unchanging”: 38.6% HS, 31.4% college, 19.7% Bachelor’s, and 10.3% postgraduate.
- Among those “not sure”: 57.3% HS, 27.2% college, 9.7% Bachelor’s, and 5.8% postgraduate

- Use the information to construct an appropriate two-way table.
- Overall, what percentage of adults have a postgraduate degree? How is this related to the values 18.2%, 10.3%, and 5.8%?
- What percent of those with a postgraduate degree agree that the scientific method is “iterative”? How is this related to the values provided?

*Solution.*to Example 4.1

## Show/hide solution

- Suppose there are 100000 hypothetical American adults. Of these 100000, \(100000\times 0.7 = 70000\) agree with the “iterative” statement. Of the 70000 who agree with the “iterative” statement, \(70000\times 0.182 = 12740\) also have a postgraduate degree. Continue in this way to complete the table below.
- Overall 15.11% of adults have a postgraduate degree (15110/100000 in the table). The overall percentage is a weighted average of the three percentages; 18.2% gets the most weight in the average because the “iterative” statement has the highest percentage of people that agree with it compared to “unchanging” and “not sure”. \[ 0.1511 = (0.70)(0.182) + (0.14)(0.103) + (0.16)(0.058) \]
- Of the 15110 who have a postgraduate degree 12740 agree with the “iterative” statement, and \(12740/15110 = 0.843\). 84.3% of those with a graduate degree agree that the scientific method is “iterative”. The value 0.843 is equal to the product of (1) 0.70, the overall proportion who agree with the “iterative” statement, and (2) 0.182, the proportion of those who agree with the “iterative” statement that have a postgraduate degree; divided by 0.1511, the overall proportion who have a postgraduate degree. \[ 0.843 = \frac{0.182 \times 0.70}{0.1511} \]

HS | college | Bachelors | postgrad | total | |
---|---|---|---|---|---|

iterative | 21910 | 19320 | 16030 | 12740 | 70000 |

unchanging | 5404 | 4396 | 2758 | 1442 | 14000 |

not sure | 9168 | 4352 | 1552 | 928 | 16000 |

total | 36482 | 28068 | 20340 | 15110 | 100000 |

**Bayes’ rule for events** specifies how a prior probability \(P(H)\) of event \(H\) is updated in response to the evidence \(E\) to obtain the posterior probability \(P(H|E)\).
\[
P(H|E) = \frac{P(E|H)P(H)}{P(E)}
\]

- Event \(H\) represents a particular hypothesis
^{10}(or model or case) - Event \(E\) represents observed evidence (or data or information)
- \(P(H)\) is the unconditional or
**prior probability**of \(H\) (prior to observing evidence \(E\)) - \(P(H|E)\) is the conditional or
**posterior probability**of \(H\) after observing evidence \(E\). - \(P(E|H)\) is the
**likelihood**of evidence \(E\) given hypothesis (or model or case) \(H\)

**Example 4.2 **
Continuing the previous example. Randomly select an American adult.

- Consider the conditional probability that a randomly selected American adult agrees that the scientific method is “iterative” given that they have a postgraduate degree. Identify the prior probability, hypothesis, evidence, likelihood, and posterior probability, and use Bayes’ rule to compute the posterior probability.
- Find the conditional probability that a randomly selected American adult with a postgraduate degree agrees that the scientific method is “unchanging”.
- Find the conditional probability that a randomly selected American adult with a postgraduate degree is not sure about which statement is best.
- How many times more likely is it for an
*American adult*to have a postgraduate degree and agree with the “iterative” statement than to have a postgraduate degree and agree with the “unchanging” statement? - How many times more likely is it for an
*American adult with a postgraduate degree*to agree with the “iterative” statement than to agree with the “unchanging” statement? - What do you notice about the answers to the two previous parts?
- How many times more likely is it for an
*American adult*to agree with the “iterative” statement than to agree with the “unchanging” statement? - How many times more likely is it for an American adult to have a postgraduate degree when the adult agrees with the iterative statement than when the adult agree with the unchanging statement?
- How many times more likely is it for an
*American adult with a postgraduate degree*to agree with the “iterative” statement than to agree with the “unchanging” statement? - How are the values in the three previous parts related?

*Solution.*to Example 4.2

## Show/hide solution

- This is essentially the same question as the last part of the previous problem, just with different terminology.
- The hypothesis is \(H_1\), the event that the randomly selected adult agrees with the “iterative” statement.
- The prior probability is \(P(H_1) = 0.70\), the overall or unconditional probability that a randomly selected American adult agrees with the “iterative” statement.
- The given “evidence” \(E\) is the event that the randomly selected adult has a postgraduate degree. The marginal probability of the evidence is \(P(E)=0.1511\), which can be obtained by the law of total probability as in the previous problem.
- The likelihood is \(P(E | H_1) = 0.182\), the conditional probability that the adult has a postgraduate degree (the evidence) given that the adult agrees with the “iterative” statement (the hypothesis).
- The posterior probability is \(P(H_1 |E)=0.843\), the conditional probability that a randomly selected American adult agrees that the scientific method is “iterative” given that they have a postgraduate degree. By Bayes rule \[ P(H_1 | E) = \frac{P(E | H_1) P(H_1)}{P(E)} = \frac{0.182 \times 0.70}{0.1511} = 0.843 \]

- Let \(H_2\) be the event that the randomly selected adult agrees with the “unchanging” statement; the prior probability is \(P(H_2) = 0.14\). The evidence \(E\) is still “postgraduate degree” but now the likelihood of this evidence is \(P(E | H_2) = 0.103\) under the “unchanging” hypothesis. The conditional probability that a randomly selected adult with a postgraduate degree agrees that the scientific method is “unchanging” is \[ P(H_2 | E) = \frac{P(E | H_2) P(H_2)}{P(E)} = \frac{0.103 \times 0.14}{0.1511} = 0.095 \]
- Let \(H_3\) be the event that the randomly selected adult is “not sure”; the prior probability is \(P(H_3) = 0.16\). The evidence \(E\) is still “postgraduate degree” but now the likelihood of this evidence is \(P(E | H_3) = 0.058\) under the “not sure” hypothesis. The conditional probability that a randomly selected adult with a postgraduate degree is “not sure” is \[ P(H_3 | E) = \frac{P(E | H_3) P(H_3)}{P(E)} = \frac{0.058 \times 0.16}{0.1511} = 0.061 \]
- The probability that an
*American adult*has a postgraduate degree and agrees with the “iterative” statement is \(P(E \cap H_1) = P(E|H_1)P(H_1) = 0.182\times 0.70 = 0.1274\). The probability that an*American adult*has a postgraduate degree and agrees with the “unchanging” statement is \(P(E \cap H_2) = P(E|H_2)P(H_2) = 0.103\times 0.14 = 0.01442\). Since \[ \frac{P(E \cap H_1)}{P(E \cap H_2)} = \frac{0.182\times 0.70}{0.103\times 0.14} = \frac{0.1274}{0.01442} = 8.835 \] an*American adult*is 8.835 times more likely to have a postgraduate degree and agree with the “iterative” statement than to have a postgraduate degree and agree with the “unchanging” statement. - The conditional probability that an
*American adult with a postgraduate degree*agrees with the “iterative” statement is \(P(H_1 | E) = P(E|H_1)P(H_1)/P(E) = 0.182\times 0.70/0.1511 = 0.843\). The conditional probability that an*American adult with a postgraduate degree*agrees with the “unchanging” statement is \(P(H_2|E) = P(E|H_2)P(H_2)/P(E) = 0.103\times 0.14/0.1511 = 0.09543\). Since \[ \frac{P(H_1 | E)}{P(H_2 | E)} = \frac{0.182\times 0.70/0.1511}{0.103\times 0.14/0.1511} = \frac{0.84315}{0.09543} = 8.835 \] an*American adult with a postgraduate degree*is 8.835 times more likely to agree with the “iterative” statement than to agree with the “unchanging” statement. - The ratios are the same! Conditioning on having a postgraduate degree just “slices” out the Americans who have a postgraduate degree. The ratios are determined by the overall probabilities for Americans. The conditional probabilities, given postgraduate degree, simply rescale the probabilities for Americans who have a postgraduate degree to add up to 1 (by dividing by 0.1511.)
- This is a ratio of prior probabilities: 0.70 / 0.14 = 5.
An
*American adult*is 5 times more likely to agree with the “iterative” statement than to agree with the “unchanging” statement. - This is a ratio of likelihoods: 0.182 / 0.103 = 1.767. An American adult is 1.767 times more likely to have a postgraduate degree when the adult agrees with the iterative statement than when the adult agree with the unchanging statement.
- This is a ratio of posterior probabilities: 0.8432 / 0.0954 = 8.835.
An
*American adult with a postgraduate degree*is 8.835 times more likely to agree with the “iterative” statement than to agree with the “unchanging” statement. - The ratio of the posterior probabilities is equal to the product of the ratio of the prior probabilities and the ratio of the likelihoods: \(8.835 = 5 \times 1.767\).
*Posterior is proportional to the product of prior and likelihood.*

Bayes rule is often used when there are multiple hypotheses or cases. Suppose \(H_1,\ldots, H_k\) is a series of distinct hypotheses which together account for all possibilities^{11}, and \(E\) is any event (evidence). Then Bayes’ rule implies that the posterior probability of any particular hypothesis \(H_j\) satisfies
\[\begin{align*}
P(H_j |E) & = \frac{P(E|H_j)P(H_j)}{P(E)}
\end{align*}\]

The marginal probability of the evidence, \(P(E)\), in the denominator can be calculated using the *law of total probability*
\[
P(E) = \sum_{i=1}^k P(E|H_i) P(H_i)
\]
The law of total probability says that we can interpret the unconditional probability \(P(E)\) as a probability-weighted average of the case-by-case conditional probabilities \(P(E|H_i)\) where the weights \(P(H_i)\) represent the probability of encountering each case.

Combining Bayes’ rule with the law of total probability, \[\begin{align*} P(H_j |E) & = \frac{P(E|H_j)P(H_j)}{P(E)}\\ & = \frac{P(E|H_j)P(H_j)}{\sum_{i=1}^k P(E|H_i) P(H_i)}\\ & \\ P(H_j |E) & \propto P(E|H_j)P(H_j) \end{align*}\]

The symbol \(\propto\) is read “is proportional to”. The relative *ratios* of the posterior probabilities of different hypotheses are determined by the product of the prior probabilities and the likelihoods, \(P(E|H_j)P(H_j)\). The marginal probability of the evidence, \(P(E)\), in the denominator simply normalizes the numerators to ensure that the updated probabilities sum to 1 over all the distinct hypotheses.

**In short, Bayes’ rule says**^{12}
\[
\textbf{posterior} \propto \textbf{likelihood} \times \textbf{prior}
\]

In the previous examples, the prior probabilities for an American adult’s perception of the scientific method are 0.70 for “iterative”, 0.14 for “unchanging”, and 0.16 for “not sure”. After observing that the American has a postgraduate degree, the posterior probabilities for an American adult’s perception of the scientific method become 0.8432 for “iterative”, 0.0954 for “unchanging”, and 0.0614 for “not sure”. The following organizes the calculations in a **Bayes’ table** which illustrates “posterior is proportional to likelihood times prior”.

hypothesis | prior | likelihood | product | posterior |
---|---|---|---|---|

iterative | 0.70 | 0.182 | 0.1274 | 0.8432 |

unchanging | 0.14 | 0.103 | 0.0144 | 0.0954 |

not sure | 0.16 | 0.058 | 0.0093 | 0.0614 |

sum | 1.00 | NA | 0.1511 | 1.0000 |

The likelihood column depends on the evidence, in this case, observing that the American has a postgraduate degree. This column contains the probability of the same event, \(E\) = “the American has a postgraduate degree”, under each of the distinct hypotheses:

- \(P(E |H_1) = 0.182\), given the American agrees with the “iterative” statement
- \(P(E |H_2) = 0.103\), given the American agrees with the “unchanging” statement
- \(P(E |H_3) = 0.058\), given the American is “not sure”

Since each of these probabilities is computed under a different case, these values do not need to add up to anything in particular. The sum of the likelihoods is meaningless, which is why we have listed a sum of “NA” for the likelihood column.

The “product” column contains the product of the values in the prior and likelihood columns. The product of prior and likelihood for “iterative” (0.1274) is 8.835 (0.1274/0.0144) times higher than the product of prior and likelihood for “unchanging” (0.0144). Therefore, Bayes rule implies that the conditional probability that an American with a postgraduate degree agrees with “iterative” should be 8.835 times higher than the conditional probability that an American with a postgraduate degree agrees with “unchanging”. Similarly, the conditional probability that an American with a postgraduate degree agrees with “iterative” should be \(0.1274 / 0.0093 = 13.73\) times higher than the conditional probability that an American with a postgraduate degree is “not sure”, and the conditional probability that an American with a postgraduate degree agrees with “unchanging” should be \(0.0144 / 0.0093 = 1.55\) times higher than the conditional probability that an American with a postgraduate degree is “not sure”. The last column just translates these relative relationships into probabilities that sum to 1.

The sum of the “product” column is \(P(E)\), the marginal probability of the evidence. The sum of the product column represents the result of the law of total probability calculation. However, for the purposes of determining the posterior probabilities, it isn’t really important what \(P(E)\) is. Rather, it is the *ratio* of the values in the “product” column that determine the posterior probabilities. \(P(E)\) is whatever it needs to be to ensure that the posterior probabilities sum to 1 while maintaining the proper ratios.

The process of conditioning can be thought of as **“slicing and renormalizing”.**

- Extract the “slice” corresponding to the event being conditioned on (and discard the rest). For example, a slice might correspond to a particular row or column of a two-way table.

- “Renormalize” the values in the slice so that corresponding probabilities add up to 1.

We will see that the “slicing and renormalizing” interpretation also applies when dealing with conditional distributions of random variables, and corresponding plots. Slicing determines the *shape*; renormalizing determines the *scale*. Slicing determines relative probabilities; renormalizing just makes sure they “add up” to 1 while maintaining the proper ratios.

**Example 4.3 **Now suppose we want to compute the posterior probabilities for an American adult’s perception of the scientific method given that the randomly selected American adult has some college but no Bachelor’s degree (“college”).

- Before computing, make an educated guess for the posterior probabilities. In particular, will the changes from prior to posterior be more or less extreme given the American has some college but no Bachelor’s degree than when given the American has a postgraduate degree? Why?
- Construct a Bayes table and compute the posterior probabilities. Compare to the posterior probabilities given postgraduate degree from the previous examples.

*Solution.*to Example 4.3

## Show/hide solution

- We start with the same prior probabilities as before: 0.70 for iterative, 0.14 for unchanging, 0.16 for not sure. Now the evidence is that the American has some college but no Bachelor’s degree. The likelihood of the evidence (“college”) is 0.276 under the iterative hypothesis, 0.314 under the unchanging hypothesis, and 0.272 under the not sure hypothesis. The likelihood of the evidence does not change as much across the different hypotheses when the evidence is “college” than when the evidence was “postgraduate degree”. Therefore, the changes from prior to posterior should be less extreme when the evidence is “college” than when the evidence was “postgraduate degree”. Furthermore, since the likelihood doesn’t vary much across hypotheses when the evidence is “college” we expect the posterior probabilities to be close to the prior probabilities.
- See the table below. As expected, the posterior probabilities are closer to the prior probabilities when the evidence is “college” than when the evidence is “postgraduate degree”.

```
= c("iterative", "unchanging", "not sure")
hypothesis
= c(0.70, 0.14, 0.16)
prior
= c(0.276, 0.314, 0.272) # likelihood of college
likelihood
= prior * likelihood
product
= product / sum(product)
posterior
= data.frame(hypothesis,
bayes_table
prior,
likelihood,
product,%>%
posterior) add_row(hypothesis = "sum",
prior = sum(prior),
likelihood = NA,
product = sum(product),
posterior = sum(posterior))
kable(bayes_table, digits = 4, align = 'r')
```

hypothesis | prior | likelihood | product | posterior |
---|---|---|---|---|

iterative | 0.70 | 0.276 | 0.1932 | 0.6883 |

unchanging | 0.14 | 0.314 | 0.0440 | 0.1566 |

not sure | 0.16 | 0.272 | 0.0435 | 0.1551 |

sum | 1.00 | NA | 0.2807 | 1.0000 |

Like the scientific method, Bayesian analysis is often an iterative process. Posterior probabilities are updated after observing some information or data. These probabilities can then be used as prior probabilities before observing new data. Posterior probabilities can be sequentially updated as new data becomes available, with the posterior probabilities after the previous stage serving as the prior probabilities for the next stage. The final posterior probabilities only depend upon the cumulative data. It doesn’t matter if we sequentially update the posterior after each new piece of data or only once after all the data is available; the final posterior probabilities will be the same either way. Also, the final posterior probabilities are not impacted by the order in which the data are observed.