2.5 Exercise: Farecast and Google Flu

  • Mayer-Schönberger and Cukier (2012, 6–19) discuss the examples of Farecast and Google Flu. Read the corresponding page and discuss to what extent they can be used to explain or represent the 5 (or 7) Vs that we just discussed. [Remember that the book was written in 2012!].


Mayer-Schönberger, Viktor, and Kenneth Cukier. 2012. Big Data: A Revolution That Transforms How We Work, Live, and Think. Boston: Houghton Mifflin Harcourt.