Rows: Nutriday Bebible, Alqueria Ninos, Yogo Yogo vs Jammy, Candied
Cols: Comforted, Disgusted, Energetic vs Calm, Interested
Interpret: Real-tasting flavor vs Overly-sweetened synthetic flavors
Component 1 explains the “sweetness level”
Rows: Nutriday Bebible vs Sweet Strawberry
Cols: Comforted, Joy vs Happy, Pleasantly Surprised, Calm, Disgusted
Interpret: Nutriday Bebible is comforted and Sweet is happy / surprised
Component 2 explains “traditional” vs “new” flavors
We will use Symmetric Plot.
Reason: Small # of rows & cols, rows and cols coincide for easy interpretation
In CA, we were tasked to analyze a totally different dataset on strawberry yogurt survey in Colombian kids. Note that the survey was in “Check-all-that-apply” format and thus, it is qualitative in nature and CA can be utilized. The results yielded from analysis provide efficient insights about the realtionships between rows and columns. In component 1, we saw that there were 2 notable groups of products Nutriday Bebible, Alqueria Ninos, Yogo Yogo vs Jammy, Candied while the most notable variables include Comforted, Disgusted, Energetic vs Calm, Interested. We can say that customers could distinguish these 2 groups of products as those with Real-tasting flavors vs those that are Overly-sweetened synthetic flavors. In Component 2, we saw 2 notable products that differ from each other; they are Nutriday Bebible vs Sweet Strawberry. From the column factor scores, we can say that they differ on varaibles such as Comforted, Joy vs Happy, Pleasantly Surprised, Calm, Disgusted. We can also make the interpretation that Nutriday Bebible is more comforted while Sweet bring about feelings that are more happy and surprised. In short, Component 1 explains the “sweetness level” while Component 2 explains “traditional” vs “new” flavors.