1.17 Exercise: What data can reveal about you…

  • Look at the picture below. What (variables) does it show? What can we learn?
  • Insight
    • Data may have non-obvious use cases (Mayer-Schönberger and Cukier 2012, 82, 86) (e.g. traffic prediction)
    • Inventors/data collectors themselves might not foresee the positive or negative potential of their data


Mayer-Schönberger, Viktor, and Kenneth Cukier. 2012. Big Data: A Revolution That Transforms How We Work, Live, and Think. Boston: Houghton Mifflin Harcourt.