Chapter 14 Issue: Road toll

14.1 Main effects

14.1.1 Reasonable decision

(#tab:309_toll_post_reasonable)Average Marginal Component Effects – Norwegian conjoint experiment
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.0000 0.0000 NA NA
Slight majority -0.0072 0.0802 -0.0894 0.9288
Large majority -0.0101 0.0807 -0.1250 0.9005
Winner gloating
Not shown 0.0000 0.0000 NA NA
Winning politician gloats 0.0171 0.0658 0.2603 0.7947
Good loser prime
Not shown 0.0000 0.0000 NA NA
No prime 0.0410 0.1073 0.3819 0.7026
Specific prime 0.2192 0.1087 2.0172 0.0439
General prime 0.2809 0.1075 2.6131 0.0091
Messenger
Local newspaper 0.0000 0.0000 NA NA
Political leader -0.0170 0.0854 -0.1993 0.8421

14.1.2 Willingnes to accept

(#tab:309_toll_post_accept)Average Marginal Component Effects – Norwegian conjoint experiment
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.0000 0.0000 NA NA
Slight majority -0.0250 0.0751 -0.3326 0.7395
Large majority -0.0094 0.0758 -0.1246 0.9009
Winner gloating
Not shown 0.0000 0.0000 NA NA
Winning politician gloats 0.0219 0.0617 0.3550 0.7226
Good loser prime
Not shown 0.0000 0.0000 NA NA
No prime 0.0673 0.1004 0.6705 0.5026
Specific prime 0.3109 0.1016 3.0609 0.0022
General prime 0.2593 0.1006 2.5765 0.0101
Messenger
Local newspaper 0.0000 0.0000 NA NA
Political leader -0.0096 0.0787 -0.1215 0.9033

14.1.3 Fairness perceptions

(#tab:309_toll_post_fair)Average Marginal Component Effects – Norwegian conjoint experiment
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.0000 0.0000 NA NA
Slight majority 0.0216 0.0706 0.3063 0.7594
Large majority 0.0424 0.0712 0.5954 0.5517
Winner gloating
Not shown 0.0000 0.0000 NA NA
Winning politician gloats 0.0620 0.0580 1.0698 0.2849
Good loser prime
Not shown 0.0000 0.0000 NA NA
No prime 0.2534 0.0945 2.6818 0.0074
Specific prime 0.3536 0.0955 3.7006 0.0002
General prime 0.3613 0.0947 3.8169 0.0001
Messenger
Local newspaper 0.0000 0.0000 NA NA
Political leader -0.0645 0.0735 -0.8774 0.3806

14.1.3.1 Fairness perceptions among losers

(#tab:309_toll_post_fair_losers)Average Marginal Component Effects – Norwegian conjoint experiment
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.0000 0.0000 NA NA
Slight majority 0.0324 0.1067 0.3037 0.7614
Large majority -0.0682 0.1083 -0.6296 0.5291
Winner gloating
Not shown 0.0000 0.0000 NA NA
Winning politician gloats -0.0024 0.0880 -0.0276 0.9780
Good loser prime
Not shown 0.0000 0.0000 NA NA
No prime 0.2920 0.1455 2.0065 0.0452
Specific prime 0.4180 0.1502 2.7824 0.0055
General prime 0.4022 0.1478 2.7213 0.0067
Messenger
Local newspaper 0.0000 0.0000 NA NA
Political leader -0.1255 0.1141 -1.0996 0.2722