Chapter 11 Main effects

The focus of this experiment is the respondents with an unfavorable outcome (‘losers’). For reference, we here show the estimated effects on all respondents, winners and losers alike.

11.1 Fairness perceptions

(#tab:304_post_fair)Average Marginal Component Effects
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.00 0.00 NA NA
Slight majority -0.01 0.05 -0.12 0.90
Large majority 0.04 0.05 0.95 0.34
Winner gloating
Not shown 0.00 0.00 NA NA
Winning politician gloats 0.01 0.04 0.36 0.72
Good loser prime
Not shown 0.00 0.00 NA NA
Lamenting politician 0.22 0.06 3.56 0.00
Specific good loser prime 0.26 0.06 4.12 0.00
Generic good loser prime 0.28 0.06 4.53 0.00
Messenger
Local newspaper 0.00 0.00 NA NA
Political leader 0.01 0.05 0.16 0.87
Issue
Ban on begging 0.00 0.00 NA NA
Road toll increase of diesel cars -0.29 0.04 -7.67 0.00
Wording of answer scale
Numbered 0.00 0.00 NA NA
Worded -0.23 0.04 -6.25 0.00

11.2 Reasonable decision

(#tab:304_post_reasonable)Average marginal component effects – Norwegian conjoint experiment.
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.00 0.00 NA NA
Slight majority -0.01 0.05 -0.12 0.91
Large majority 0.05 0.05 0.94 0.35
Winner gloating
Not shown 0.00 0.00 NA NA
Winning politician gloats 0.03 0.04 0.60 0.55
Democratic prime
Not shown 0.00 0.00 NA NA
Lamenting politician 0.10 0.07 1.31 0.19
Specific good loser prime 0.16 0.07 2.19 0.03
Generic good loser prime 0.22 0.07 3.03 0.00
Messenger
Local newspaper 0.00 0.00 NA NA
Political leader 0.01 0.06 0.16 0.87
Issue
Ban on begging 0.00 0.00 NA NA
Road toll increase of diesel cars -0.28 0.04 -6.37 0.00
Wording of answer scale
Numbered 0.00 0.00 NA NA
Worded -0.20 0.04 -4.57 0.00

11.3 Willingnes to accept

(#tab:304_post_accept)Average Marginal Component Effects – Norwegian conjoint experiment
Treatment value Estimate Std. Error t-statistic p value
Winning margin
Not shown 0.00 0.00 NA NA
Slight majority -0.04 0.05 -0.88 0.38
Large majority 0.02 0.05 0.34 0.73
Winner gloating
Not shown 0.00 0.00 NA NA
Winning politician gloats 0.05 0.04 1.24 0.22
Good loser prime
Not shown 0.00 0.00 NA NA
Lamenting politician 0.06 0.07 0.85 0.40
Specific good loser prime 0.16 0.07 2.34 0.02
Generic good loser prime 0.15 0.07 2.27 0.02
Messenger
Local newspaper 0.00 0.00 NA NA
Political leader 0.00 0.05 0.06 0.95
Issue
Ban on begging 0.00 0.00 NA NA
Road toll increase of diesel cars -0.26 0.04 -6.44 0.00
Wording of answer scale
Numbered 0.00 0.00 NA NA
Worded -0.23 0.04 -5.78 0.00