Marketing Research
Preface
1 Prerequisites
2 Introduction
3 Advertising
- 3.1 Cognitive and Affective mediators of Advertising Effects
- 3.2 Involvement as a key moderator in advertising effectiveness
4 Brand Equity
- 4.1 Brand Association
- 4.2 Brand Loyalty
5 Satisfaction
6 Celebrity Endorsement
7 Innovation
8 WOM / Virality
9 Customer Lifetime Value (CLV)
- 9.1 Example
- 9.2 Referral value (CRV)
10 Finance-Marketing Interface
11 Sales
12 Communication
- 12.1 Information Theory
13 Metrics
14 Data
15 Modeling Application
- 15.1 Transformation
  - 15.1.1 Log-transformation
- 15.2 Endogeneity
  - 15.2.1 Control Function
16 Analytical Models
17 Empirical Models
18 Model Building
19 Qualitative Research
- 19.1 Inter-rate reliability methods
- 19.2 Krippendorff’s Alpha
20 Nudges
21 Visualization
22 Surveys
23 Construct vs. Variable
24 Experiment
25 Report
26 Surveys
27 Construct vs. Variable
28 Experiment
29 Image
30 Sarcasm
31 Formative vs. Reflective Measurements
- 31.1 Alternative to formative model
32 Scientific Writing
33 Review Process
References
34 Behavioral Seminar
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Marketing Research

Chapter 29 Image

Transdermal Optical Imaging:

https://www.nuralogix.ai/technology
extract facial blood flow information
https://github.com/nuralogix
https://www.deepaffex.ai/
https://www.deepaffex.ai/media