Course schedule
| Week | Topics | Due |
|---|---|---|
| Week 1 | Introduction | Discussion 1 |
| Week 2 | Research Design/Bivariate Analysis | Discussion 2 |
| Week 3 | Secondary Research | Discussion 3 |
| Week 4 | t-test & Anova/project session | Discussion 4/Project Proposal |
| Week 5 | Forecasting/Basic regression analysis | Discussion 5 |
| Week 6 | Sampling/Experimental Design | Discussion 6 |
| Week 7 | Survey Development | Discussion 7/Assignment 1 |
| Week 8 | project session/Exam 1 | Exam 1 |
| Week 9 | project presentation/Survey Design & Distribution | Discussion 8/Assignment 2 |
| Week 10 | Secondary Data Analysis-Dashboard Design | Assignment 2 |
| Week 11 | Survey Distribution & Data Processing | Course Certificate 1 |
| Week 12 | Project session/K-means Cluster analysis/PCA | Discussion 9 |
| Week 13 | project session | Discussion 10/Assignment 3 |
| Week 14 | Advanced methods/Individual meetings | Discussion 11/Individual meetings |
| Week 15 | Dashboard Design | project session/Course Certificate 2 |
| Week 16 | Course warp-up | Course wrap-up/self-reflection |
| Week 17 | Project presentations | Project presentations |
A non-conclusive list of popular agencies & marketing consulting agencies:
- Cognizant: https://www.cognizant.com/
- Salesforce: https://www.salesforce.com/
- Nelson: https://www.nelsonworldwide.com/
- DMA - Data & Marketing Association - The DMA https://thedma.org/
- HubSpot | Inbound Marketing, Sales, and Service Software https://www.hubspot.com/
- StatSocial - Earned Audience Intelligence Platform: https://www.statsocial.com/
Resources:
My Marketing Channel course notes for upper division students: https://bookdown.org/utjimmyx/marketing_channel_a_strategic_analytical_and_technological_persp/
My Marketing Research & Analytics course notes for upper division students: https://bookdown.org/utjimmyx/marketing_research/
https://saylordotorg.github.io/text_principles-of-marketing-v2.0/
The AMA Student Resource Center provides helpful information for student members and AMA collegiate chapter leaders. https://www.ama.org/students/Pages/Student-Resouces.aspx
http://www.msi.org/ MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Central Valley Data Analytics and R Users Meetup Group: https://www.meetup.com/Bakersfield-Data-Analytics-Using-R-Meetup-Group/