Marketing Research - MKTG4000
This is an early draft for my Marketing Research course (MKTG4000) at CSUB. The free mannual (outline) is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
“Despite the package name containing the word”book“, bookdown is not only for books. The”book" can be anything that consists of multiple R Markdown documents meant to be read in a linear sequence, such as course handouts, study notes, a software manual, a thesis, or even a diary."
“You can’t build a reputation on what you’re going to do.”
“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.”