Preface

This is an outline of the overall course structure for MKTG4000. The mannual (outline) is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

“Despite the package name containing the word”book“, bookdown is not only for books. The”book" can be anything that consists of multiple R Markdown documents meant to be read in a linear sequence, such as course handouts, study notes, a software manual, a thesis, or even a diary."

— Yihui Xie, the author of "bookdown

“You can’t build a reputation on what you’re going to do.”

— Henry Ford

“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.”