Marketing Research - MKTG4000
This is an early draft for my Marketing Research course (MKTG4000) at CSUB. The free mannual (outline) is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
“Despite the package name containing the word”book“, bookdown is not only for books. The”book" can be anything that consists of multiple R Markdown documents meant to be read in a linear sequence, such as course handouts, study notes, a software manual, a thesis, or even a diary."
“You can’t build a reputation on what you’re going to do.”
“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.”
More about me:
Marketing Analytics Workshop Meetup:
Marketing Consulting Agencies: Cognizant: https://www.cognizant.com/
DMA - Data & Marketing Association - The DMA https://thedma.org/
HubSpot | Inbound Marketing, Sales, and Service Software https://www.hubspot.com/
StatSocial - Earned Audience Intelligence Platform: https://www.statsocial.com/
Women in Analytics Conference - An Analytics Conference. Featuring Women. For Everyone.(I attended this conference in sprin 2019 in Boston)) https://womeninanalytics.com/conference/
The AMA Student Resource Center provides helpful information for student members and AMA collegiate chapter leaders.
The 15th Annual MIT Sloan Sports Analytics Conference (Apr 8 - Apr 9, 2021) Mark Cuban, Kathy Carter, and Nate Silver will be giving keynote speeches this year
Adobe Summit—The Digital Experience Conference The future of customer experience is waiting for you https://summit.adobe.com/na/
Ai4 2021 - RETAIL, SUPPLY CHAIN & MARKETING SUMMIT (APR 7-8, 2021 TAKING PLACE DIGITALLY)
MAICON will return July 13 - 15, 2021 to the Huntington Convention Center of Cleveland - AI can give marketers and brands superpowers
https://www.gartner.com/en/conferences/hub/data-analytics-conferences Create a resilient data analytics strategy that aligns to business outcomes
Data Analytics Conferences 2021/2022/2023
For R users:
R Studio Global 2021 - https://rstudio.com/conference/
useR! 2021 - The R Conference - 5-9 JULY, 2021 https://user2021.r-project.org/
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Grow your professional network at the Virtual 2021 INFORMS Business Analytics Conference!
Follow the class feed (hashtag #mktanalytics2021) on Twitter for updates and in class discussion remarks.