Preface

This is an early draft for my Marketing Research course (MKTG4000) at CSUB. The free mannual (outline) is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

“Despite the package name containing the word”book“, bookdown is not only for books. The”book" can be anything that consists of multiple R Markdown documents meant to be read in a linear sequence, such as course handouts, study notes, a software manual, a thesis, or even a diary."

— Yihui Xie, the author of "bookdown

“You can’t build a reputation on what you’re going to do.”

— Henry Ford

“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.”

More about me:

Teaching:

https://bookdown.org/utjimmyx/marketing_research/ https://bookdown.org/utjimmyx/marketing_channel_a_strategic_analytical_and_technological_persp/ https://marketingstatistics.wordpress.com/

Teaching evals:

https://github.com/utjimmyx/teaching_evaluations

Programming Repository:

rpubs.com/utjimmyx

https://github.com/utjimmyx

https://public.tableau.com/profile/zhenning.xu#!/

Marketing Analytics Workshop Meetup:

https://www.meetup.com/Bakersfield-Data-Analytics-Using-R-Meetup-Group/

Recommended:

Marketing Consulting Agencies: Cognizant: https://www.cognizant.com/

Salesforce: https://www.salesforce.com/

Nelson: https://www.nelsonworldwide.com/

DMA - Data & Marketing Association - The DMA https://thedma.org/

HubSpot | Inbound Marketing, Sales, and Service Software https://www.hubspot.com/

StatSocial - Earned Audience Intelligence Platform: https://www.statsocial.com/

Resources

https://saylordotorg.github.io/text_principles-of-marketing-v2.0/

Women in Analytics Conference - An Analytics Conference. Featuring Women. For Everyone.(I attended this conference in sprin 2019 in Boston)) https://womeninanalytics.com/conference/

https://www.ama.org/students/Pages/Student-Resouces.aspx

The AMA Student Resource Center provides helpful information for student members and AMA collegiate chapter leaders.

The 15th Annual MIT Sloan Sports Analytics Conference (Apr 8 - Apr 9, 2021) Mark Cuban, Kathy Carter, and Nate Silver will be giving keynote speeches this year

https://www.sloansportsconference.com/conference/2021-conference

Adobe Summit—The Digital Experience Conference The future of customer experience is waiting for you https://summit.adobe.com/na/

Ai4 2021 - RETAIL, SUPPLY CHAIN & MARKETING SUMMIT (APR 7-8, 2021 TAKING PLACE DIGITALLY)

MAICON will return July 13 - 15, 2021 to the Huntington Convention Center of Cleveland - AI can give marketers and brands superpowers

https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

https://www.gartner.com/en/conferences/hub/data-analytics-conferences Create a resilient data analytics strategy that aligns to business outcomes

Data Analytics Conferences 2021/2022/2023

https://conferenceindex.org/conferences/data-analytics

For R users:

R Studio Global 2021 - https://rstudio.com/conference/

useR! 2021 - The R Conference - 5-9 JULY, 2021 https://user2021.r-project.org/

http://www.msi.org/

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

http://meetings2.informs.org/wordpress/analytics2021/

Grow your professional network at the Virtual 2021 INFORMS Business Analytics Conference!

https://twitter.com/MKTJimmyxu

Follow the class feed (hashtag #mktanalytics2021) on Twitter for updates and in class discussion remarks.