6.3 (Cheney 2007)

Identity: from business. flow of information between stakeholders.

Breaking boundaries: expand to other issues such as informal network, social movements, etc.

Opportunities from social problems: shift from basic research to focus on society and planet.

Ethos and Confidence: The discipline of organizational communication as well as communication are constantly in need to prove for its legitimacy.

Audiences: various outlets, but mostly focus on research publication due to the need for tenure.

To get beyond the pressure for tenure, the author suggests:

  • choose an issue that you care.
  • listen/read well from various perspectives
  • choose appropriate outlets.
  • set everyday goal.
  • practice what you preach
  • lead by example
  • do not give up
  • pause and reflect.

(DUrso, Fyke, and Torres 2014)

History (genealogy) of organizational communication with the method of network analysis.

Author posted several research questions that could use the network analysis method to probe into such as collaboration and coauthorship, and overall development of organizational communication.


(Leonardi 2016)

the strategy of subordination taken by organizational communication researchers are those that look at a phenomena from the perspective of organizational communication, which leads to small contribution to the literature.

To know if a one owns a phenomenon is when people know to turn to you when they wan to understand such phenomenon .

6.3.1 Strategy of Discovery

2 steps:

  1. Phenomenon is communication
  2. What communication does and why

6.3.2 Strategy of Reconceptualizatinon

2 steps:

  1. Contradictory evidence or poor explanation
  2. Communications leads to better fit (e.g., accuracy or novelty)


References

Cheney, George. 2007. “Organizational Communication Comes Out.” Management Communication Quarterly 21 (1): 80–91. https://doi.org/10.1177/0893318907302639.

DUrso, Scott C., Jeremy P. Fyke, and David H. Torres. 2014. “Exploring Organizational Communication (Micro) History Through Network Connections.” Review of Communication 14 (2): 89–106. https://doi.org/10.1080/15358593.2014.944871.

Leonardi, Paul M. 2016. “How to Build High Impact Theories of Organizational Communication.” Management Communication Quarterly 31 (1): 123–29. https://doi.org/10.1177/0893318916675426.