6.2 (Broadfoot and Munshi 2007)
We might have been myopic when only interpret and look at organizational communication from the perspective of Euro-American intellectual tradition. hence, we need to have alternative, rationalities, and perspectives.
Due to (Mumby and Stohl 1996), there are four major problematics in organizational communication:
- Voice: who gets to speak for whom
- Rationality: 2 forms of rationalities: technical/instrumental and practical and the consequences.
- Organization: members create meaning through communication.
- Organization-society relationship: it’s hard to distinguish between the two, hence we should study in conjunction.
there is a new shift to the non-American voices: A Postcolonial awakening.
Postcolonial self-reflexivity: a resistance from Eurocentric perspective.
(Shome 1996) defines Discursive confinement as “a state where difference and individuality are eased or neutralized and scholars become confined to a narrow and marginalized discursive space constructed by dominant mainstream structures and ideologies”. Hence, we should break through the discipline and embed individuality through emotionality.
We can see the shift in areas such as gender, race, and globalization.
A postcolonial exploration: different perspective can contribute richly to the understanding organizational communication.
References
Broadfoot, Kirsten J., and Debashish Munshi. 2007. “Diverse Voices and Alternative Rationalities.” Management Communication Quarterly 21 (2): 249–67. https://doi.org/10.1177/0893318907306037.
Mumby, Dennis K., and Cynthia Stohl. 1996. “Disciplining Organizational Communication Studies.” Management Communication Quarterly 10 (1): 50–72. https://doi.org/10.1177/0893318996010001004.
Shome, Raka. 1996. “Postcolonial Interventions in the Rhetorical Canon: An "Other" View.” Communication Theory 6 (1): 40–59. https://doi.org/10.1111/j.1468-2885.1996.tb00119.x.