R for Fundamental Data Analysis in Market Research
Preface
Why Use this Book
Structure of the Book
Acknowledgements
About the Author
1
Introduction
1.1
What is an open source platform?
1.2
How R-Studio Differs from R
1.3
What is a package?
2
Installing R
2.1
Installation
3
Understanding R’s User Interface
3.1
Description of Three Panels in User Interface
3.2
Installation and Use of Packages: An Example
4
Using R’s Basic Functions
4.1
Creating a Project and Setting Working Directory
4.2
Creating a Simple Data Set in R
4.3
Using R’s Built-in Functions
5
Using R for Fundamental Data Analysis
5.1
Classes of Variables in R
5.2
Reading and analyzing data
5.3
Adding a Variable or a Row
5.4
Descriptive Statistics on Single Variables
5.5
Statistics on Multiple Variables
6
Visualization
6.1
Visualization of Single Variables
6.1.1
Bar Chart with No Formatting
6.1.2
Bar Chart with Formatting
6.1.3
Horizontal Bar Chart
6.1.4
Creating Labels for Charts
6.1.5
Creating Chart with Percentages
6.1.6
Positioning of Values in Chart
6.2
Visualization of Multiple Variables
6.2.1
Positioning of Bars in Bar Chart for Multiple Variables
6.2.2
Formatting Charts Using Themes
6.2.3
Visualizing Data by Group
6.3
Other Types of Plots
6.3.1
Creating a Density Plot
6.3.2
Creating a Jitter Plot
6.3.3
Creating a Box Plot and Violin Plot
@ copyright 2020 Sujata Ramnarayan
R for Fundamental Data Analysis in Market Research
R for Fundamental Data Analysis in Market Research
Sujata Ramnarayan
2020-08-20
