Portfolio, Churn & Customer Value
Abstract
1
Introduction
1.1
Context
1.2
A multi-purpose study
2
Definitions
2.1
How to define a customer portfolio?
2.2
What is attrition?
2.3
What does customer “value” mean?
3
Literature Review
3.1
On customer portfolio
3.2
On attrition
3.3
On customer value
4
Theoretical Framework
4.1
Duration models
4.1.1
Censoring and Truncation
5
Data
References
Published with bookdown
Portfolio, Churn & Customer Value
Chapter 5
Data