The following sections include the general respondent demographics and the respondent demographics used in analyses to see if there were differences in how specific subgroups answered the question. The general demographics were available to all survey respondents and included age, the highest level of education, gender, heritage, primary language spoken at home, and English language fluency for those who speak a language other than English at home. The analysis demographics included:
All respondents answered about their business and/or entrepreneurial role and gender. In contrast, only existing business owners answered if their business was family-owned and the stage of development their business was in.
The following section presents general respondent demographics and includes age, the highest level of education, gender, heritage, primary language spoken at home, and English language fluency for those who speak a language other than English at home. Some original variables were collapsed for better interpretation (i.e., highest level of education) or data privacy (i.e., heritage). Please note that most data visualizations presented in this section are interactive; hover to see the percentages.
The largest share of survey respondents are between 35 and 44 years old (37%), followed by those 45 to 65 (31%), and those 25 to 34 (26%). About 5% of respondents were between 18 and 24, and about 1% were between 65 and 74.
About a third of respondents (32%) have a Bachelor’s degree as their highest level of education. About a quarter of respondents (23%) have a high school diploma or a GED, and about a fifth (21%) have an associate’s degree. About 12% of respondents have a master’s or higher degree, and about 12% have some high school or 8th grade as their highest level of education.
The most common heritage reported by respondents is Mexican heritage (40%). Additionally, 11% of respondents report Brazilian heritage, 9% Argentinian, and 8% Colombian. An additional 33% percent report a less common heritage or a heritage not listed on the survey. They include the following countries:
Two questions were asked in the survey to understand language fluency. The first was a select all that apply, which asked all respondents to identify the primary language spoken at home. The next question asked any respondent who spoke a language other than English at home about their English fluency level.
This section includes the respondent demographics used to determine differences in responses between different subgroups. It includes the following: the respondents’ business and/or entrepreneurial role, gender, family-owned businesses, and stage of business development.
Most survey respondents (67%) describe themselves as small or medium business owners or entrepreneurs, while 33% are in the beginning stages of starting or planning to start a business.
