Interview Synthesis — Product Positioning
Positioning statements aim to capture the core value proposition in language that matches the recurring interview themes: low friction, real progress visibility, context across lessons, and human oversight.
Positioning Statements
1) Effortless, real progress
“The effortless way to make real progress: Personalized, context‑aware practice and feedback—automatically generated from your actual lessons, not generic content.”
Why it fits: Students want the low friction of app practice, but are frustrated by generic content and unclear progress.
2) Your tutor’s memory—automated
“Your tutor’s memory—automated: Never repeat a lesson, lose track of errors, or forget your goals. Every session builds on the last, with visible progress mapped for you.”
Why it fits: Both tutors and learners struggle with cross‑session continuity and remembering what happened last time.
3) Low friction, high value
“Low friction, high value: Practice that fits your life, powered by your real mistakes and goals, with your tutor’s guidance—no more busywork, no more plateaus.”
Why it fits: Learners resist homework but value targeted help tied to their actual errors; tutors insist on review/control.
Anti‑Positioning (What We Are Not)
1) Not generic gamification
“We are not another gamified app with generic, one‑size‑fits‑all content.”
2) Not a black‑box AI that sends without review
“We are not a black‑box AI that sends feedback or practice without your tutor’s review and approval.”
3) Not high‑friction setup
“We are not a high‑friction tool that requires hours of setup, manual data entry, or complex workflows.”
Supporting Quotes (Cleaned + Translated)
- “Duolingo is very easy to practice… it’s very easy to open the app and start practicing. But it’s basic.” — Tutor
- “What I notice is that they generally don’t make the same mistakes they used to make.” (about learners who use flashcards for their own errors) — Tutor
- “I prefer to use my own material… it’s more targeted.” — Tutor
- “If it were automatic, I think it would help because it would also be practical.” — Tutor
- “I don’t think it should auto‑send. I’d have to review… visuals matter for learning.” — Tutor