Analyses

These pages summarize interview synthesis findings (evidence) that inform the hypotheses and BMCs.

Top Problems (Ranked): Ranking is based on the interview synthesis: Severity × Frequency × Leverage (each 1–5).
Top Recurring Insights: These insights summarize patterns across customer development interviews with language tutors and learners.
Behavioral Segments: Segments describe recurring tutor behavior patterns, with characteristic workflows, pain points, and desired outcomes.
Product Positioning: Positioning statements aim to capture the core value proposition in language that matches the recurring interview themes.
Retention & Churn Trends: Retention is shaped by external constraints (time zones, platform policies/economics) and internal learner factors (motivation, engagement), amplified by whether the platform provides strong tools to track progress and reinforce continuity.
Tutor Pain Points (Retention & Churn): Tutor retention challenges come from a mix of external constraints (time zones, platform economics and policies) and learner behavior (motivation/engagement), made worse when the platform can’t clearly show progress and momentum over time.
Emotional Needs (Tutors): Based on the interview synthesis, these emotional needs frequently shape tutor satisfaction, motivation, and willingness to invest in new tools.