An Introduction to Web Analytics
1
Introduction
1.1
What you will get from this textbook
1.2
Model of Web Analytics
1.3
Structure of the Textbook
I Answering Practical Questions
2
Basic Workflow
2.1
Introduction
2.2
Deconstructing the Process
3
Dimensions and Metrics
3.1
How are users interacting with content?
3.1.1
Content
3.1.2
Finding Content
3.1.3
User Experience
3.2
Where are users coming from?
3.3
How are users accessing the site?
3.4
How are users moving through the site?
3.5
How often are users moving through the site?
4
Segments
5
Answering Specific Questions
6
Grounding the Data
7
Answering General Questions
II Working Smart
References
From the Write a Microtextbook Course
An Introduction to Web Analytics
Chapter 6
Grounding the Data