4 Pairing Process

Once students have reviewed the program expectations and decided they are able to commit to active participation, they may complete the online application specific to their role. Applications for year open in [month].

4.1 Pairing Info

	What is your target market? (Who is most likely to buy your products or use your services?) What are the demographics? What is the size of your potential customer base?
	Where are they? How are you going to let them know who and where you are and what you have to offer?
	If you believe that you have something new, innovative or that isn’t generally available: How do you know that there is a market for it—that people are willing to pay for what you have to offer?
	Consider the market you are trying to reach: Is it growing, shrinking or static?
	What percentage of the market do you think you will be able to reach? How will you be able to grow your market share?
	Note: You might include a chart, such as the one that follows, to demonstrate key points about your market potential at-a-glance.