Chapter 6 Landing page Design
A landing page serves a specific purpose in a specific moment of an advertising campaign to a target audience (mailchimp, 2020). According to Mailchimp, there are two types of landing pages: Lead generation landing pages and Click-through landing pages (mailchimp, 2020). We will be exploring a few free landing page design tools in this module.
Most people assume that a landing page is designed to collect email addresses. However, there are a handful of things a landing page can do for a business: refering new affiliates consistently delivering messages with unique offers and touch point automation along the full life cycle of the service *using data and content to enhance targeting and presence in different channels.
Studies have shown that “business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%”(WishPond, 2020)
References: mailchimp, 2020. https://mailchimp.com/marketing-glossary/landing-pages/ WishPond, 2020. https://mailchimp.com/marketing-glossary/landing-pages/
Landing page design
6.3 Readings & Resources
Here are a few free (or low cost) landing page design tools https://www.wishpond.com/ https://mailchimp.com/ https://inovatik.com/ (free) https://open.cruip.com/ (free) https://home.kartra.com/ (free)
You might want to check out some sample landing pages below:
If you would like to learn how to design a anding page using a programming language, you might want to take a sneak peek at the following resources to get started: https://github.com/theindianappguy/applandingpage https://github.com/mjhea0/Flask-Landing