• R for Fundamental Data Analysis in Market Research
  • Preface
    • Why Use this Book
    • Structure of the Book
    • Acknowledgements
    • About the Author
  • 1 Introduction
    • 1.1 What is an open source platform?
    • 1.2 How R-Studio Differs from R
    • 1.3 What is a package?
  • 2 Installing R
    • 2.1 Installation
  • 3 Understanding R’s User Interface
    • 3.1 Description of Three Panels in User Interface
    • 3.2 Installation and Use of Packages: An Example
  • 4 Using R’s Basic Functions
    • 4.1 Creating a Project and Setting Working Directory
    • 4.2 Creating a Simple Data Set in R
    • 4.3 Using R’s Built-in Functions
  • 5 Using R for Fundamental Data Analysis
    • 5.1 Classes of Variables in R
    • 5.2 Reading and analyzing data
    • 5.3 Adding a Variable or a Row
    • 5.4 Descriptive Statistics on Single Variables
    • 5.5 Statistics on Multiple Variables
  • 6 Visualization
    • 6.1 Visualization of Single Variables
      • 6.1.1 Bar Chart with No Formatting
      • 6.1.2 Bar Chart with Formatting
      • 6.1.3 Horizontal Bar Chart
      • 6.1.4 Creating Labels for Charts
      • 6.1.5 Creating Chart with Percentages
      • 6.1.6 Positioning of Values in Chart
    • 6.2 Visualization of Multiple Variables
      • 6.2.1 Positioning of Bars in Bar Chart for Multiple Variables
      • 6.2.2 Formatting Charts Using Themes
      • 6.2.3 Visualizing Data by Group
    • 6.3 Other Types of Plots
      • 6.3.1 Creating a Density Plot
      • 6.3.2 Creating a Jitter Plot
      • 6.3.3 Creating a Box Plot and Violin Plot
  • @ copyright 2020 Sujata Ramnarayan

R for Fundamental Data Analysis in Market Research

R for Fundamental Data Analysis in Market Research

Sujata Ramnarayan

2020-08-20