2.1 What is data visualization?

  • Data visualization is a collection of methods that use visual representations to explore, make sense of, and communicate quantitative data.” (Stephen Few, Blog, Books)
  • Data visualization is the graphic representation of data. It involves producing images that communicate relationships among the represented data to viewers of the images. This communication is achieved through the use of a systematic mapping between graphic marks and data values in the creation of the visualization. This mapping establishes how data values will be represented visually, determining how and to what extent a property of a graphic mark, such as size or color, will change to reflect changes in the value of a datum.” (Wikipedia)
  • main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often fail to achieve a balance between form and function, creating gorgeous data visualizations which fail to serve their main purpose — to communicate information” (Friedman)
  • Statistical graph (Definition)