3.20 ToDG: Design is choice

  • Tufte (2001, 2:191)’s epilogue to his classic
Design is choice
  • The theory of the visual display of quantitative information = principles that generate design options and that guide choices among options
  • Principles should not be applied rigidly
  • Better to violate any principle than to place graceless or inelegant marks on paper
  • Greet principles with skepticism
  • Search for clear portrayal of complexity. Not the complication of the simple
The revelation of the complex

  • Fascinating more recent stuff14: Sparklines such as , or .
Stock Sparkline Boxplot


Tufte, Edward R. 2001. The Visual Display of Quantitative Information. Vol. 2. Graphics press Cheshire, CT.