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…is to translate observations into numbers

Measurement – assignment of numbers to objects according to rules
Note
The terms measurement and scaling are widely considered synonymous, however, we’re mostly going to try to reserve use of the term scale to refer to item aggregations

…is typically accomplished via statistical manipulation
Summaries, typically contrasting:
Logical deductions about broader group(s):

Note
HOW we assign numbers to objects is very important, because if the numbers do not retain their inherent properties, then perhaps it’s not appropriate to perform mathematical/ statistical operations on those numbers…







Tell us:
Formally, how frequently is each value encountered within a sample







Tip
Percentiles are never rescaled (probably less confusing)

Note
“Relationship” detailed in book’s Appendix I

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Can refer to:
More generally, the sample retained for obtaining relative scores
